Primary Cause


“You want happiness for an hour, take a nap. If you want happiness for a day, go fishing. If you want happiness for a year, inherit a fortune. If you want happiness for a lifetime, help somebody” Chinese Proverb



The Primary Print and Photo team’s vision would not be completely fulfilled without giving something back to the community -  many of whom are less fortunate. With this in mind, we are proudly associated with the lovely people at the Chaeli Campaign helping them raise awareness and assist them where ever possible to better the lives of those they care for.

Here’s a little more information about the Chaeli Campaign:



“The Chaeli Campaign is a registered non-profit organisation with Section 18A Tax Status which was founded on 6 August 2004.  It is the only NPO in South Africa founded by children who are active members of the Management Committee.

The Chaeli Campaign’s main objective is to mobilise the minds and bodies of children with disabilities.  We achieve this through providing custom-made assistive devices, therapy programmes (physiotherapy, OT and communication facilitation), supporting inclusive education and by running various advocacy events and programmes that focus on the importance of diversity and inclusion.  We aim to change the life of one disabled child at a time, but in a significant way.

The Chaeli Campaign provides a broad spectrum of services to the disabled, their families and their communities, a holistic approach that is quite unique in the disability sector.”

More information can be found by contacting Tracy Green on (021) 761-4326 / This email address is being protected from spambots. You need JavaScript enabled to view it. or go check out their website


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